LIFT Beach Club

Established in 2006 as Lift Wakeboard Sport Club (Cable Pag), LIFT has long been a staple of Adriatic watersports culture. In 2025 the venue entered a new era with a complete renovation and rebuild into LIFT Beach Club: a unique Sport Night Beach Club concept on the Adriatic coast, combining beach atmosphere, sports energy and nightlife in one destination.

Wakeboard Club Lift (Cable Pag), Zrce Bay in 2014

The venue is designed with a distinct “over-the-sea” feel, using platform-style decks just above the waterline, so you are never far from the Adriatic, whether you’re on the dancefloor, along the waterfront terraces or in VIP. As a fully open-air concept it pairs beach-club atmosphere with night-time production, framed by sea views and the Velebit mountains in the background.

Beyond the music and watersports, LIFT’s restaurant is a standout: authentic local flavours, top-tier quality and a relaxed, home-like vibe, all at prices that stay approachable. Glowing Google reviews only confirm what every guest feels: genuine quality never hides.

Now, with LIFT Beach Club established as a night club in 2025, the fully rebuilt concept is set to create something genuinely different: a Sport Night Beach Club where the stage, the sea and the adrenaline of watersports merge into one experience, an emerging sport-nightlife vibe that aims to be unique not just on the Adriatic, but across Europe. Home of Night Horizon Festival.